Introduction
In today’s face paced Social Media driven world, we need to capture the consumer’s attention in the shortest possible time … and as marketers, we must be more than just salesmen/women … we need to be more creative with our sales message. Some of the biggest and best marketers in the world show us how to sell to our audience and entertain at the same time.
We hope you enjoy watching: 17 Video Marketing and Advertising Campaigns That You Will Enjoy Watching
As consumers, we aren’t after all the bells and whistles as much as the solutions they provide. In other words, we don’t want to know what brands are selling … we want to hear, read, and watch stories of people who have the same challenges we do.
Not only has this mentality led to the demise of many traditional marketing practices, but it has also set the stage for more human interactions between brands and consumers. Why do these interactions work so well? Because they don’t feel like marketing.
What better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Globally, according to 2018 survey, 54% of consumers say they prefer to see video from a brand or business they support over other types of content.
To help inspire your own video marketing efforts, we’ve rounded up 17 lovable marketing videos from the past five years. Go grab some popcorn. You won’t believe some of these were created by a marketing team.
17 Video Marketing and Advertising Campaigns That You Will Enjoy Watching:
1. Canadian Tire: Wheels
Canadian Tire’s 2016 ad, “Wheels,” ran during the 2016 Summer Olympics, and turned out to be one of the most viral marketing videos of 2017. And it has something to do with why I cried watching it.
This commercial focuses on a little boy in a wheelchair who’s excluded from everyday activities, like playing basketball with other kids in the neighborhood. One of these kids meets the boy in the wheelchair and creates a basketball game just for him. Although Canadian Tire barely brands this adorable video, it shows its support for Canada’s Olympic Team such that anyone can empathize with it, while subtly calling back to its product (wheels) at the same time.
The Takeaway:
Don’t be afraid to show support for things that don’t directly involve your business. It isn’t just your goal to sell products — it’s your goal to associate with the best in your community. Reimagine your company in a way that shows why you do what do and deliver that message at specific times during the year.
2. Google Android: Friends Furever
Android’s “Friends Furever” video is simple, cute, totally curated — and was the most-shared video ad of 2015.
While the curation probably took a while, there wasn’t much original content creation going on here — it’s really just a series of clips of unlikely animals palling around together. I mean, who doesn’t want to see a parrot feeding spaghetti to a husky? Or a monkey climbing onto (and promptly falling off of) a horse’s back? And yet, the video was shared more than 6.4 million times, according to video ad tech company Unruly.
The Takeaway:
Even the simplest of videos can be super shareable with the right subject matter. In this case, that subject matter is animals, which the folks at Android used to focus on shared experiences. By tapping into viewers’ emotions, the video has built-in broad appeal and shareability.
3. Jeni’s Splendid Ice Creams: Build Your Own Ice Cream Sandwich
At least watch from the 20-second mark. Trust me.
Jeni’s Splendid Ice Creams is a modest ice cream shop from Columbus, Ohio, and its YouTube channel proves you don’t need studio-level equipment to make lovable videos. This stylish dessert parlor uses catchy music and “from the ground up” ingredients to feeds its customers’ interests before they’ve even had a scoop. Also, there’s something so satisfying about seeing food made in front of you.
The Takeaway:
This is terrific small business marketing. When you launch an account on YouTube or another social network, hit the ground running with content that is authentically you. Come out swinging with a style and tone you want to be known for. Too much content is created every day to wait for your audience to come to you.
4. Reebok: 25,915 Days
The average human lives for 25,915 days — and Reebok wants us to use those days to continuously honor and push our bodies to their physical limits. Their video promoting the #HonorYourDays campaign doesn’t contain any spoken words, but the message is powerful: Make the most of the days you have by, as they put it, “honoring the body you’ve been given.”
The video follows one woman’s relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born. It’s a great way for Reebok to communicate their brand mission of changing how people perceive and experience fitness at every age — and of letting customers know they’ll be there to cover their athletic gear needs throughout their lives.
At the end of the video, there’s even a clickable CTA that reads, “Calculate your days.”
Although it might strike some as a bid morbid, the copy is in keeping with the brand’s “tough fitness” theme. Click the CTA, and you’ll get taken to a campaign website where people can share photos showing how they’re honoring their bodies, along with their “number.” Pretty cool.
The Takeaway:
Putting a sense of urgency (limited time) behind your message can be a powerful psychological motivator (take action now so you don’t miss out). This makes your message not only compelling but also actionable.
5. Code.org: What Most Schools Don’t Teach
You’ll recognize a few names and faces in this marketing video … the piece opens with a quote from Steve Jobs and is, ironically, followed by an introduction by Bill Gates.
Code.org is a nonprofit that promotes access to computer science in schools across the country. And although its video above is a great example of influencer marketing, the tech giants it features are just part of what made the piece so popular. The faces above are leaders of the most famous software companies in the world, and yet they all described their humble beginnings in a field they think anyone can succeed in.
The Takeaway:
Sometimes, your field can seem intimidating to the ones outside it. If you want to grow your audience, you need to level with it. Customers are looking at your business through the lens of the industry you’re in. It’s your job to lower the barrier to entry.
6. Alibaba: To the Greatness of Small
This global marketing video comes to us from Alibaba, a multinational e-commerce platform based in China. Alibaba’s global footprint is at least as big as Amazon’s, but for those of you who aren’t familiar with this brand, it made a heartfelt statement of loyalty to Team Kenya during the 2018 Winter Olympics in PyeongChang, South Korea.
The message at the end of the video is creative marketing at its finest: Greatness comes from small places. Just like a young athlete with Olympic dreams, all great brands start with an ambitious founder.
The Takeaway:
It can be tempting to target as many people as possible to get the most eyes on your business. But sometimes the most powerful messages resonate with the smallest audiences. Stick your neck out for an underdog, and you’ll impress everyone else while you’re at it.
7. Coca-Cola: The Last Customer
This might be one of the most uplifting holiday videos by a brand you’ll ever see.
Soda companies have been known for their memorable marketing campaigns — both Coca-Cola and Pepsi are in the first commercial break of the Super Bowl every year with an intense new spot. In the video above, Coca-Cola treated the Philippines market to a Christmas campaign that gave more than 15,000 people a surprise gift for the holidays. And it only starts with a Coke.
The Takeaway:
Coca-Cola won people’s attention by showing them a commitment to the season of giving. By doing something for others that has no tangible benefit to you, you’ll appear more trustworthy, generous, and human to your customers.
8. GoPro: Fireman Saves Kitten
If you’re familiar with GoPro’s user-generated content, you probably noticed that this isn’t their typical video. GoPro has done a great job of defining their brand as adventurous and extreme — and the vast majority of the user-generated videos they repurpose and put out on their own channels involves stuff like jumping out of airplanes and surfing giant waves.
But this video of a firefighter saving a kitten from a fire doesn’t have any of that. So why did GoPro chose to cut and polish this video for their own marketing? It helps them appeal to a wider audience outside the realm of extreme sports. It’s still a unique and inspiring video like many of their others, and the “everyday heroism” theme is intact, but it goes beyond the brand’s typical athlete persona.
The Takeaway:
Don’t be afraid to push the boundaries of your brand’s image. Find ways to change the way you exhibit the various themes in your brand’s personality, and experiment with different topics and formats that could help you widen your audience.
9. Always: Like a Girl
Like Dove, Always has been approaching their marketing by combining empowering messages with realistic — as opposed to idealistic — portrayals of their target audience. In their “Like a Girl” campaign, the company uses the famous insult to grab your attention — and then change the conversation about what it means to run, throw, and fight “like a girl.”
They’ve gotten a lot of praise since the campaign began a few years ago and have since won an Emmy, a Cannes Grand Prix award, and the Grand Clio award.
The Takeaway:
Marketing that empowers the consumer — rather than making them feel inadequate — resonates. Acknowledge those all-too-familiar human emotions like anxiety or self-consciousness, and turn them on their head.
10. American Greetings: World’s Toughest Job
This video campaign from Mullen and Cardstore by American Greetings is another excellent example of emotion-driven marketing.
Aside from the small quip about getting your mom a card for Mother’s Day at the close of the video, the bulk of the content is seemingly free of sales innuendo and product placement. Refreshing, right?
By using a creative, faux interview process to bring to light the impressive day-to-day routines of moms everywhere, it’s hard for viewers to walk away from this video not feeling appreciative. (Now go call your mom and tell her you love her!)
The Takeaway:
Leverage a plot twist. When the audience can’t predict the outcome, they’ll be more likely to remain engaged throughout the entirety of your content.
11. Nike Women: Better For It
This series by Wieden + Kennedy and Nike Women uses honest humor to shed light on the “inner thoughts” women experience at the gym (though I’m certain there is a male equivalent to these types of situations).
This instinctively human account provides viewers with an opportunity to bond with the brand. This ultimately gives them a leg up on the competition, as a sense of empathy often goes a long way when it comes to influencing a consumer’s preferences.
The Takeaway:
Add a little humor into your messaging. Though it can be tough to pull off, it can lower the barrier between you and your audience and establish a sense of relatability.
12. BuzzFeed for Purina: Puppyhood
Although this video is about a man who adopts and raises a puppy, it’s not meant to be inspiring — it’s meant to be entertaining. And entertaining it is: BuzzFeed did a great job writing a script that takes all the classic puppy stories you’ve heard (puppy chewing on the furniture; puppy keeping you up all night) and turns them into a delightful story of a man and his dog spending time together.
Although it’s obvious to today’s trained consumer that Purina’s Puppy Chow brand is behind the video, the product placement is so subtle that it’s not bothersome at all. Video marketers, take note.
The Takeaway:
Create stories that show your product or service in the context of an average customer’s daily life without making it feel like an ad. That way, the video gets its point across and moves the marketing needle while still delighting viewers.
13. Dove: Choose Beautiful
Dove does it again. While this video marketing campaign by Ogilvy & Mather Chicago received some mixed reviews when it was first released, there is no denying that Dove is adept at crafting stories and encouraging their community to participate in those stories.
By focusing less on their product and more on their mission, Dove has been successful in creating emotional viral videos that have helped them stay top-of-mind.
The Takeaway:
Think about tying your marketing to a larger mission to cultivate a loyal following. According to research conducted by Scott Magids, Alan Zorfas, and Daniel Leemon, customers who are “fully connected” emotionally to a brand spend twice as much on average than customers categorized as “highly satisfied.” Take advantage of this by committing to emotionally-charged marketing that makes customers feel recognized and important.
14. Facebook: ‘Tips’ Series
In this video marketing series, Facebook presents 12 different functions of the platform as they relate to real-life user scenarios, such as the need to turn notifications off, add a friend to a group, unfollow your oversharing friend, or use a sticker to express feelings that don’t quite translate into words (explained in the video above).
While the tutorials are tied directly to Facebook’s product, they’re not pitchy. Instead, they aim to provide answers to users’ most common questions in an entertaining and lighthearted way. It doesn’t hurt that they’re also simple to follow and clock in at only 20 seconds long.
The Takeaway:
Understand your audience’s needs better than anyone else, and play to them in your videos. In addition, don’t mistake “longer” for “better” — if your message can be expressed in just a few seconds, don’t drag out the length of your video unnecessarily.
15. Intel: ‘Meet the Makers’ Series
Intel’s five-part “Meet the Makers” series looks more like the inspirational, uplifting stories you see on the news rather than videos created by a brand. Each video profiles a person around the world who uses Intel products to create amazing experiences and new technology.
In this video, for example, a 13-year-old named Shubham Banerjee tells the story of how he used Intel’s technology to prototype and build an affordable braille printer to help more people who are blind read.
The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t.
The Takeaway:
Think in terms of macro and micro in your video marketing. Evaluate the macro effect that your product or service is having on your industry or the world as a whole, and then hone in on someone’s micro experience to deliver a relatable and compelling story.
16. Artifact Uprising: On Legacy
Artifact Uprising is a company that helps you create custom photo books, albums, cards, and print photos. As you can imagine, there’s a lot of special meaning and emotion connected to each book — and that kind of emotion is hard to capture with just words.
That’s exactly why Artifact Uprising creates videos like this one: to showcase some of those touching, individual stories. In this case, it’s an elderly man who created a photo book to leave his children and grandchildren as part of his legacy. At one point, the man is moved to tears as he reads the book, saying, “I haven’t read it [in] a while.”
The Takeaway:
Find out how people are using your product or service to better their lives, and share their inspiring stories with the world through video. They’ll do a much better job of advocating for your product or service’s value than a piece of purely fact-based marketing content ever could.
17. Google Earth: Homeward Bound
This emotional account of Saroo Brierley’s journey to trace back his original roots after a tragic separation from his family is nothing short of powerful.
By inserting their product into a story of loss, love, and restoration, Google Earth was successful in positioning its capabilities as life-changing — but it doesn’t feel too showy. The video makes you feel that Google Earth isn’t out to make money, but rather, they’re out to build a service to improve the lives of their users.
The Takeaway:
Again, appeal to emotion. While you don’t want to abuse this approach, emotion is an incredibly powerful driver that can influence the way people act and respond to your product or service.
Now it’s your turn.
Video can do wonders to increase content engagement and clickthrough rates — but we know that actually making videos can be intimidating. Many marketers get paralyzed by the “no time, too hard” fallacy of creating video content.
But if you think you need fancy camera equipment and editing software to make video work, or that video seems like a luxury you can’t afford … it’s time to take a new approach to your video marketing strategy. You can create great videos for social media without all those bells and whistles. (Ever heard of Facebook Live? It was made for creating videos using just your smartphone!)
Use these marketing videos as inspiration, and create some cool visual content of your own.
Read more: blog.hubspot.com
Introduction In today's face paced Social Media driven world, we need to capture the consumer's attention in the shortest possible time ... and as marketers, we must be more than just salesmen/women ... we need to be more creative with our sales... Read more
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.
Email marketing isn’t spam. It’s not a personal note from an old colleague either. It’s something in between. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.
You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.
That’s right, email marketing isn’t just about you, or your company. It’s about your customer.
If you keep this golden rule in mind, your subscribers will not only read your emails, but they will look forward to hearing from you every time.
Let’s dive into why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively.
Email marketing effectiveness There are 3.8 million email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
Here are some stats that prove how effective email marketing can be:
Email is good for business. Two thirds of customers have made a purchase as a direct result of an email marketing message. Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.
Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend.
Use Cases for Email Marketing
Here are the many ways you can (and should) use email:
Build Relationships: Build connections through personalized engagement. Brand Awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Product Marketing: Promote your products and services. Lead Nurturing: Delight your customers with content that can help them succeed in their goals. Getting Started with Email Marketing
Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers.
Create an Email Marketing Strategy
Each of your customers receives 121 emails every day. That means, if you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, be sent to the spam folder.
You can learn how to build an effective email strategy and send emails that people actually want to read. It just takes a plan (one that can be broken down into a few categories).
Think of the following five categories as an outline for your email strategy. We’ll dive deeper into some of these in a moment.
1. Define Your Audience
An effective email is a relevant email. Like everything else in marketing, start with your buyer persona, understand what they want, and tailor your email campaign to your audience’s needs.
2. Establish Your Goals
Before you come up with your campaign goals, gather some context. Research the average email stats for your industry and use them as benchmarks for your goals.
3. Create a Way for People to Sign Up
You need people to email, right? An email list is a group of users who have given you permission to send them relevant content. To build that list, you need several ways for prospects to opt in to receive your emails. Don’t be discouraged if you only have a few people on your list to start. It can take some time to build. In the meantime, treat every single subscriber and lead like gold, and you’ll start to see your email list grow organically.
4. Choose an Email Campaign Type
Email campaigns vary and trying to decide between them can be overwhelming. Do you send a weekly newsletter? Should you send out new product announcements? Which blog posts are worth sharing? These questions plague every marketer. The answer is subjective. You can start by learning about the different types of email campaigns that exist, then decide which is best for your audience. You should also set up different lists for different types of emails, so customers and prospects can sign up for only the emails that are relevant to them.
5. Make a Schedule
Decide how often you plan to contact your list, inform your audience upfront so they know what to expect, and stick to a consistent schedule to build trust, and so they don’t forget about you.
6. Measure Your Results
This should come as no surprise. As marketers, we measure everything. Being meticulous about every key metric will help you make small changes to your emails that will yield large results. We’re going to touch on the exact KPIs to monitor in a bit (or you can simply jump ahead).
Build Your Email List
Now to the fun part: filling your email list with eager prospects that are excited to hear from you.
There are many creative ways to build your email list (and, no, purchasing emails ain’t one). Tactically speaking, list building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and opt-in forms.
Lead Magnets
Your lead magnet is exactly as it sounds: something that attracts prospects to your email list, usually in the form of a free offer. The offer can take a number of formats, should be valuable to your prospects, and is given away for free in exchange for an email address.
There’s just one problem: People have become hyper-protective of their personal information. You can’t expect to receive an email address without exchanging it for something valuable.
Think about a lead magnet that is relevant, useful, and makes your prospects’ lives easier.
Here are a few types of lead magnets you could create:
Ebook Whitepaper Infographic Report or Study Checklist Template Webinar or Course Tool
If you’re short on resources, you can even repurpose your existing content to create lead magnets.
How to Create a Great Lead Magnet
Remember that your lead magnet should be relevant to your prospects. Here are a few guidelines to ensure you’re creating a valuable asset for your potential list.
1. Make your offer solution-oriented and actionable.
Provide practical information that solves a problem and create a realistic way to achieve the solution.
2. Ensure that the asset is easy to consume.
Lead magnets should be delivered in a digital format. Whether it’s a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it.
3. Create your offer with future content in mind.
There’s nothing worse than signing up for a great offer only to be disappointed by the content that follows. Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust.
4. Treat your lead magnet as a stepping stone to your paid solution.
The point of your email list is to eventually guide subscribers to a paid offer. You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service.
5. Create offers that are relevant to each stage of the buyer’s journey.
Every new lead will be at a different stage of the buyer’s journey, and it’s your responsibility to know which. Segment your list from the beginning by providing separate opt-in offers that pertain to each stage of the buyer’s journey. You can tell a lot about a prospect’s mindset by the content they consume.
How to Create an Enticing Opt-in Form
Your opt-in form is how you get a prospect’s information to add them to your list. It’s the gate between your future leads and the incredible asset that you created with them in mind.
Create an attractive design and attention-grabbing header.
Your form should be branded, stand out from the page, and entice people to sign up. You want to excite readers with the offer.
Make the copy relevant to the offer.
While your goal is to get people to enter their information, it isn’t to deceive them. Any information on your form should be a truthful representation of the offer.
Keep the form simple.
This could be one of your first interactions with your prospect. Don’t scare them away with a long form with several fields. Ask for only the most essential information: first name and email is a good place to start.
Set your opt-in form for double confirmation.
It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X more than a welcome email.
Ensure that the flow works.
Take yourself through the user experience before you go live. Double check that the form works as intended, the thank you page is live, and your offer is delivered as promised. This is one of your first impressions on your new lead — make it a professional and positive one.
Email Marketing Best Practices
If all goes well, you’ll have built a robust list of subscribers and leads that are waiting to hear from you. But you can’t start emailing just yet unless you want to end up in a spam folder, or worse, a blocked list.
Here are a few extremely important things to keep in mind before you start emailing your precious list that you worked so hard to build.
Email Marketing Tips
While you probably don’t think twice about the formatting or subject line of an email you send to a friend, email marketing requires a lot more consideration. Everything from the time you send your email to the devices on which your email could be opened matters. Your goal with every email is to generate more leads, which makes crafting a marketing email a more involved process than other emails you’ve written.
Let’s touch on the components of a successful marketing email:
Subject Line: Use clear, actionable, enticing language that is personalized and aligned with the body of the email.
Copy: The copy in the body of your email should be consistent with your voice and stick to only one topic.
Images: Choose images that are optimized for all devices, eye-catching, and relevant.
CTA: Your call-to-action should lead to a relevant offer and stand out from the rest of the email.
Timing: Based on a study that observed response rates of 20 million emails, Tuesday at 11 AM ET is the best day and time to send your email.
Responsiveness: 55% of emails are opened on mobile. Your email should, therefore, be optimized for this as well as all other devices.
Personalization: Write every email like you’re sending it to a friend. Be personable and address your reader in a familiar tone.
Email Segmentation
Segmentation is breaking up your large email list into subcategories that pertain to your subscribers’ unique characteristics, interests, and preferences.
Our subscribers are humans, after all, and we should do our best to treat them as such. That means, not sending generic email blasts.
We talked about segmentation briefly above. The reason why this topic is important enough to mention twice is that, without it, you run the risk of sending the wrong content to the wrong people and losing subscribers.
Why Should You Segment Your List?
Each person who signs up to receive your emails is at a different level of readiness to convert into a customer (which is the ultimate goal of all this).
If you send a discount coupon for your product to subscribers that don’t even know how to diagnose their problem, you’ll probably lose them. That’s because you’re skipping the part where you build trust and develop the relationship.
Every email you send should treat your subscribers like humans that you want to connect with, as opposed to a herd of leads that you’re trying to corral into one-size-fits-all box.
The more you segment your list, the more trust you build with your leads and the easier it’ll be to convert them later.
Not to mention, segmented emails generate 58% of all revenue.
How to Segment Your List
The first step in segmentation is creating separate lead magnets and opt-in forms for each part of the buyer’s journey. That way, your contacts are automatically divided into separate lists.
Beyond that, email marketing platforms allow you to segment your email list by contact data and behavior to help you send the right emails to the right people.
Here are some ways you could break up your list:
Geographical location Lifecycle stage Awareness, consideration, decision stage Industry Previous engagement with your brand Language Job Title
In reality, you can segment your list any way that you want. Just make sure to be as exclusive as possible when sending emails to each subgroup.
Personalization
Now that you know who you’re emailing and what’s important to them, it will be much easier to send emails with personalized touches.
Sure, you’re speaking to 100+ people at one time, but your leads don’t need to know it.
To really drive this point home, consider this: Personalized emails have 26% higher open rates, and an improved click-through rate of 14% when compared to others.
You’ve gathered all this unique data. Your email marketing software allows for personalization tokens. You have no excuse for sending generic emails that don’t make your leads feel special.
Here are a few ways to personalize your emails:
Add a first name field in your subject line and/or greeting Include region-specific information when appropriate Send content that is relevant to your lead’s lifecycle stage Only send emails that pertain to the last engagement a lead has had with your brand Write about relevant and/or personal events, like region-specific holidays or birthdays End your emails with a personal signature from a human (not your company) Use a relevant call-to-action to an offer that the reader will find useful Automation
Automation is putting your list segmentation to use. Once you’ve created specific subgroups, you can send automated emails that are highly targeted. There are a couple ways to do this.
1. Autoresponders
An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action, for instance, when someone downloads your ebook.
You’ll use the same guidelines for writing your emails that we discussed previously to ensure that your readers find your emails useful and interesting. You should decide how far apart you’d like your emails to be sent, say every few days or weeks or even months.
The great thing about autoresponders is that you can set it and forget it. Every user that is part of your autoresponder will receive each email that you’ve added to the series.
2. Workflows
Workflows take autoresponders a step further. Think of Workflows like a flow tree with yes/no branches that will execute actions based on the criteria that you set.Workflows have two key components: 1. Enrollment criteria, or the action that would qualify a user for the workflow. 2. Goal, or the action that would take a user out of the workflow.Workflow tools are smart enough to know if a user opened an email or downloaded an offer, and it will set off a series of actions based on that behavior. That means, it can send an email series, or even change a prospect’s lifecycle stage based on what a user does. Here’s an example of how a workflow could be set up:
The key difference from an autoresponder is that workflows are smart: They can change the course of your automated series based on what your prospect will find useful. For instance, if a new subscriber receives a welcome email and the subsequent email is set up to send them an offer that they already found and downloaded on your site, the workflow tool will know and adapt. In an autoresponder, a user receives a specific set of emails at specific time intervals no matter what action they take.
Why is this important? Sending the right email at the right time is detrimental to your bottom line. Companies see a 20% increase in revenue when they send emails based on lifecycle stages.
Email Regulations You Should Follow
Email regulations are consistent with consumers’ desires to know how and why their information is being used. If there’s anything we care about, it’s complying with what our customers—or potential customers—want.
CAN-SPAM Compliance
Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together).
In practice, it’s a way to protect your subscribers’ right to only receive emails that they’ve requested.
The law was passed in 2003 and applies to any commercial emails used for business purposes.
Here are the ways to ensure that your emails are CAN-SPAM compliant:
Include your company name and address in every email. Place visible unsubscribe links within your emails. Use real email addresses in the “From” and “Reply to” fields. Write subject lines that indicate the contents of the email.
Please note: This is not to be confused for legal advice. See the FTC’s site for more specific legal information regarding CAN-SPAM laws.
GDPR Compliance
“GDPR is wholly consistent with the inbound approach to business” – Brian Halligan, HubSpot CEO
While some may view these newly implemented email regulations as burdensome and unnecessary, General Data Protection Regulation (GDPR) actually moves us closer to building long-lasting and trusting relationships with our customers.
GDPR is about giving your customers the right to choose. They choose your emails. They choose to hear from you. They choose your products. And that is exactly what inbound marketing is about.
Something important to note about GDPR is that it only applies to businesses that operate in the European Union and businesses that market to EU citizens. Noncompliance will result in significant fees that aren’t worth the risk, so make sure read the GDPR guidelines entirely.
Here’s an overview of how you can comply with GDPR laws:
Use explicit and clear language when requesting consent to store personal information. Only collect contact data that is necessary for and relevant to your business. Store contact data in a secure manner and only use it for the agreed-upon purpose. Retain data for justifiable business purposes only. Delete contact data on request. Make it easy for contacts to unsubscribe from your list or update their preferences. Comply promptly to a contact’s request for access to their data. Keep company records to prove GDPR compliance.
These regulations will be taken seriously (as they should), so it’s a good idea to create a GDPR strategy for your business before you start sending out emails.
How To Avoid Spam Filters
You spend time creating the perfect email and adhering to regulations, so the last thing you want is to end up in a spam folder.
You’ll want to avoid the spam folder because:
It hurts your deliverability rates across the board. Your contacts will likely miss all of your emails. You won’t be able to accurately measure your email marketing effectiveness. Your analytics will be skewed.
You can avoid being deduced to spam by:
Getting whitelisted.
A whitelist is the opposite of a blacklist, meaning it’s a list of approved senders that are allowed to reach the subscriber’s inbox. The easiest way to accomplish this is to have your new subscriber add your email address to their address book. Include directions on how to do this in your welcome email.
Minding your copy.
Avoid using all caps and multiple exclamation points, as well as spam trigger words, like “opt in”, “click below”, and “order”, that are easily detected and marked down by Internet Service Providers (ISPs).
Using a reliable email service provider.
Your email service provider’s reputation affects your deliverability, so stick to established, well-known companies.
Implementing a double opt-in.
After someone opts in to your email list, send an email asking them to confirm. This ensures that your new subscriber is genuinely interested in your emails and will likely be more engaged.
Check out more ways you can avoid the spam filter.
Analyzing Your Email Marketing Results
As marketers, we love to analyze everything. It helps inform our marketing decisions and justify our work to the rest of the company.
Here are the best ways to analyze the effectiveness of your email marketing campaigns.
A/B Testing
Not all email lists are created equal. Some audiences prefer personalization and others will think it’s spammy. Some audiences will like bright, eye-catching CTA buttons, and others will prefer a more subtle call-to-action.
You’ll never know what type of people make up your email list until you test the variables. That’s where A/B testing comes in handy.A/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B.
Here’s the step-by-step process for A/B testing your emails:
Select one variable to test at a time, e.g., subject line, CTA, images. Create two versions of the email: one with and one without the variable. Allow your emails to be sent out simultaneously for a period of time. Analyze your results and keep only the version that performed better. Test a new variable and repeat the process.
Most email service providers will have A/B testing built into their software, which will make it easy for you to compare email results without much manual work.
Email Marketing KPIs
There are four keys metrics to pay attention to when evaluating the effectiveness of your email marketing campaign.
Deliverability measures the rate at which emails reach your intended subscribers’ inboxes. Open rate is the percentage of people that open your email once it reaches their inbox. Clickthrough rate (CTR) is the percentage of people that click on your CTAs. Unsubscribes measures the number of people who opt out of your email list once they receive an email from you. How to Improve Your Email Results
Many factors impact your KPIs, and it’s going to take some experimentation and guesswork to figure out which tweaks to your emails will yield that biggest changes.
If you aren’t getting the numbers you want, try playing with these variables to improve your email results.Deliverability
Ensure that you’re following best practices when it comes to avoiding spam filters. Remove inactive people from your email list to keep only engaged subscribers. Check which emails hard-bounced and remove those email addresses from your list.
Open Rate
Play with the language in your subject line to entice people to click on your email. Adjust the time and day that you send your email to see what works best.
Clickthrough Rate (CTR)
Evaluate your offer to ensure that it provides value to your segmented list. Rewrite your copy to make sure that it’s clear what you want the reader to do. Try different CTAs, e.g., graphic versus Inline copy, bold versus subtle.
Unsubscribes
First, consider if this a blessing in disguise, as uninterested parties are removing themselves from your list. Evaluate whether the email you sent is aligned with your brand. Ensure you haven’t performed a bait-and-switch by promising one thing and delivering another. Make sure your emails are providing value to your audience before trying to upsell. Email Marketing Report Template
Your data does no good if you can’t report it in an organized fashion.
An email marketing report is a spreadsheet where you can record your results in one place to help you make inferences from your KPIs and take action to improve them.
Here’s how you should organize your report:
Metrics Total number of emails sent Number of emails delivered Deliverability Rate Bounce Rate Open Rate Clickthrough Rate Unsubscribe Rate Data Subject line Length of email body Offer CTA (inline or graphic) List segment Questions to Ask Was your deliverability rate high in comparison to previous periods? How did your CTR compare to your open rate? Were your unsubscribe numbers consistent with other emails? Did a certain subject line perform better than others? Does the length of email make a difference in CTR? Could another style of CTA perform better? Was the offer appropriate for the list segment? Email Marketing for SMBs
Email marketing rules change based on your industry and who you’re marketing to. Below are some email marketing trends for B2B, B2C, ecommerce, and real estate companies that can inform your email marketing strategy.
Email Marketing Stats for B2B Emails that are triggered by an action perform 3X better than nurture emails or drip campaigns For 86% of professionals, email is their preferred communication channel 60% of marketers believe that email marketing produces a positive ROI Clickthrough rates are 47% higher for B2B emails than B2C Subject-line emojis accounted for increased open rates for 56% of brands Email Marketing Stats for B2C 78% of consumers have unsubscribed from lists because a brand was sending too many emails Over 90% of consumers check their emails daily Video increases CTR by 64.8% Email subscribers are 3X more likely to share social content than others Email Marketing Stats for eCommerce 66% of consumers have made a purchase as a result of an email marketing message 320% more revenue can be attributed to a welcome email than a promotional email 86% of consumers would like to receive a promotional email from brands they subscribe to at least once per month Segmented emails generate 58% of company revenue Email Marketing Stats for Real Estate 63% of real estate businesses use email marketing The majority (53%) of real estate companies obtain subscribers from their website Businesses that blog get twice as much traffic from email as those that don’t 40% of real estate companies use list segmentation Best Email Marketing Services Email Marketing Companies
Now that you understand email marketing in its entirety, you need to select a company that offers everything you need to create your best email marketing campaign. When choosing an Email Service Provider (ESP), make sure it has the following features:
CRM platform with segmentation capabilities Good standing with Internet Service Providers A positive reputation as an email service provider (ESP) Easy-to-build forms, landing pages, and CTAs Automation Simple ways to comply with email regulations Ability to split test your emails Built-in analytics Downloadable reports Email Marketing Templates
Templates take the design, coding, and UX-definition work out of crafting your emails. Unless you’re a designer and developer on top of being a skilled marketer, templates will save you a ton of time.
Just one caveat: when making your selection, choose email templates that are proven to be effective. Quality templates come from reputable ESPs that have tested them against thousands of alternatives. So, stick with the professionals.
Email Marketing Examples
Some of the best email marketing campaigns have employed all of the great tips that we went over above. Check out some great email marketing examples to get some inspiration for your next campaign.
Conclusion
While there are many rules for sending a marketing email, the most important is this: Treat your subscribers like humans.
You can achieve all of your email marketing goals if you keep this golden rule top-of-mind in every autoresponder, lead magnet, and subject line.
Your subscribers want to hear from you, and they want to relate to you. Be a genuine resource, and they will look forward to opening an email from you just like they would any friend of theirs.
Read more: blog.hubspot.com
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer ch... Read more
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Facebook, LinkedIn, Instagram, Twitter, all these social sites, they can drive a ton of traffic. But most of you have resulted in paying them for this traffic.
Hey everyone, I’m Neil Patel, and today I’m going to break down five underutilized social media hacks that’ll get more traffic to your blog post.
0:30 Underutilized Social Media Hack #1
The first tip I have for you is to use Instagram to promote your blog post. Yes, a lot of people are using Instagram to promote products like teeth whitening, da ding, I think my teeth look white on this video, but no one’s using Instagram to promote blog posts. We’ve tested this out a lot. What we found is, when you post images and tell people to go to your bio and click when it’s related to educational information that helps them out, people are very likely to do that. If you tell people to go to your bio to buy a product, probably not going to do that.
1:17 Underutilized Social Media Hack #2
My second tip is using Snapchat and Instagram Stories to generate more traffic to your blog. Here’s what I mean. Assuming you have over 10,000 followers on Instagram, you can do Stories, tell people to swipe up, right like if you ever follow Gary V., you always see you know icons or GIFs or images of him being like go up, swipe up, swipe up. And people swipe up, and they listen to his podcast or his blog post or whatever he has. It’s a very effective strategy.
1:41 Underutilized Social Media Hack #3
The third tip I have for you is to leverage live video. So there’s Facebook Live, there’s YouTube Live, there’s Instagram Live. When you’re on these videos, you’re going to get way more engagement. If you don’t believe me, go on your Facebook and post a link to any website. It could be your website; it could be a blog post. You’ll find that no one’s going to click on it. You’re going to get very little likes, very little shares, very little engagement. But if you did a live video on Facebook or YouTube or Instagram, you get a ton more engagement.
2:52 Underutilized Social Media Hack #4
Which also brings me to my next tip, which is use videos to promote your blog post. I’m not talking about just live videos, but you can also upload videos to Facebook or YouTube. Videos get way more engagement on Facebook and Instagram than let’s say an image-based post or a text-based post. So when you create a video and you tell people, hey like I wanna teach you x, y, and z today, such as me teaching about social media, and then if I dropped in to say hey everyone, go check out this blog post or this URL here, you’ll end up learning x, y, and z, and make sure you’re using a shortened link.
3:52 Underutilized Social Media Hack #5
And last but not least, use Quora. Quora’s one of the most popular sites on the web mainly in the English language. There are questions on every single topic for every single industry, whether it’s B2B, B2C. Go on there, respond to people. When you respond to people with a paragraph or two, super in-depth, and then you link to them to your blog post that goes more in-depth on that topic, you can generate a lot of traffic. We used to do this all day long on Quora, and it generated us hundreds and thousands of views per month during our peak.
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This new video series (don’t worry, it’s free) has just been released by Mark Thompson, a 10-year online marketer, and Entrepreneur – who walks you through the top secrets that he learned over the past decade of selling online…
Watch the training series now.
Learn More … about PayKickstart and the “Big Secret”
Learn More … about “PayKickstart”
This new video series (don’t worry, it’s free) has just been released by Mark Thompson, a 10-year online marketer, and Entrepreneur – who walks you through the top secrets that he learned over the past decade of sel... Read more
Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity.
The post Podcasts More Popular than Blogs by @martinibuster appeared first on Search Engine Journal.
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Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity. The post Podcasts More Popular than Blogs by @martinibuster appeared first on Search Engine Journal. Read more: tracking.feedpress.it Read more
10 Content Marketing Trends That Will Affect Your SEO Strategy
Introduction:
Content Marketing should be integrated into our SEO strategies. People are searching Google for great content that matches the questions they are asking. Set up your great content with the right keywords and Google will send people to your content.
The content marketing industry is continuing to evolve, and the trends that appear to mingle with other faces of the marketing. SEO is an important asset and facet of the marketing domain. SEO and content marketing should always be best friends, one should not live without the other.
That’s how we come to the idea of searching the trends in content marketing which influence SEO, so that we know what to expect and how to place ourselves on the wave and not against it.
With so many trends to choose from the content marketing area, we had a hard time narrowing down the ones that will have a high impact on SEO, but nevertheless, here they are:
Natural Language Search Bite-Sized Content Revolution Personalized Content Experiences Content Creation Process Has Reconfigured Its Steps Content Marketing Will Be Written Only for Content Marketers Context Is the New Era of SEO Influencer Marketing Has More Power Customers Expect Full Transparency Video Content Is the Most Preferred Type of Content Native Advertising Is Rising Rapidly
Having such a handful list of goodies, it’s time to make the content marketing strategy, prepare our tools and get to work. Now that we are passed the springtime and we’re heading into the sunny summer, we have to be prepared, otherwise, we risk getting burnt. We don’t need just suncream but also our bag of knowledge and the life ring to help us stay above the water.
1. Natural Language Search
These last years, voice search started to increase viciously. According to Search Engine Watch, Google voice search queries in 2016 are up 35x over 2008.
41% of adults conduct at least one search per day, and that number will keep rising. By 2020, voice searches are expected to account for 50% of all online queries, which is up from 30% than 2016, according to SEO Expert.
Google said that 20% of mobile searches on Google are now voice searches. This trend has a high influence on SEO. In the screenshot below you can see how much the voice search accounts from all the searches performed on the search engines.
The printscreen is taken from a study on the effect of voice search on SEO we conducted some time ago (more exactly in September 2017). You would be surprised what we discovered!
We performed some searches in Google trends to understand the evolution and to have a clearer understanding of how voice search can revolutionize the SEO world (and if that’s a true fact).
We then added some other search terms to compare. We wanted to see if there is a difference between an organical growth and an explosive one.
We discovered that SEO was on the safe side, but not for long. We can still use our SEO and digital marketing knowledge as the voice revolution might be close but not yet underway.
As a recommendation, I would suggest using natural language and create relevant content that is easy to read, just like you are talking with somebody and not over-optimizing for the sake of SEO “success”.
When asking a question in your article, try to respond to it in a full sentence, giving a specific response and make it easy to skim. Try using a conversational tone in your content and optimize for long phrases or even questions. Keyword tool has an option which allows you to receive a recommendation based on your search terms. And you can choose to see all the questions and the metrics attached to them.
Some other thing you should do is optimizing for local searches since they started to take a hike in searches. As you could see from our study on voice search, there were a lot of “near me” searches.
2. Bite-Sized Content Revolution
The length of a piece of content has always been a topic of discussion. Bite-sized content changed the way we consume media. Twitter revolutionized the way information was distributed. You had a limitation of 140 characters so that tweets could fit into single SMS messages. Then they increased to the limit to 280 characters. It was the only time the company increased the number of Tweets, for parity in language. According to their researchers, 9% of tweets reach the character limit in English compared to the Japanese, which was only 0.4%.
The way we write and use social media marketing to share information changed the way we read and consume content, as well. And that’s got a strong effect on content marketing and content marketers. Bite-sized content has lots of advantages such as fighting against boredom, and it is easier to remember because it is the essential, and it is adaptable to the readers.
Bite-sized content works very well for those who are avid users of social networks and news readers or those who are used to find chunks of information at their fingertips. Millenials are maybe the biggest consumers of such type of content.
You should follow the “bite-sized content” trend if you want to attract other categories of readers. Or in case you are used to serve long content with lots of points and topic of discussion, such as listicles and cover a larger audience.
If you want to nail this trend down and explore it to get the wave of readers, you should try to cover the news and other information that is fresh, by offering more value and more information in an easy-to-read article.
3. Personalized Content Experiences
Personalized content is the new buzzword in the content marketing world. Studies have shown that this year we’ll have more content than before, and this story has been around for some years. Several dozens of pieces of content might be published until the end of this year.
For example, Domo, the American software company which specializes in business intelligence software, performed their research and shared the results through their Data Never Sleeps 5 project (the fifth year since it started). In the graph below you can see how much data is flooding the internet every minute of the day.
Source: www.domo.com
That being said, with all the data coming around and bombarding the reader with information from all sides, your content must stand out. That’s how the personalized content appeared. The readers feel important when you address them in person.
A study by Demand Metric shows that personalized content is more effective than “un-personalized” content. 80 percent of marketers agree.
Source: cdn2.hubspot.net
Personalization has started to become critical in the future of content marketing. It is a content marketing trend that has a big influence on SEO. That means more appropriate content for each user, based on their last searches on site, on their last activity on social media, on the actions taken on site and so on.
For example, one user downloads an e-book from your site. Next time you could offer similar e-books, or you could welcome them by name on your site. Go further, and send them personalized emails. It is more personal, and you get a chance to fulfill your readers’ needs.
Adidas used the personalization technique to send different emails to women and men, which was very smart and appealed better to each gender. Below you can see an example:
Source: www.campaignmonitor.com
Personalized emails experienced an increase of 26% open rate. And the nice part is that everyone can take advantage of this technique. And this is just one example. You can create content only for your users, or you can offer special prices for them, depending on your digital business.
For example, Answer applies special discounts in the checkout step for users who are the in VIP club, meaning those who passed their first purchase.
If you’re using personalized content, you’ll have higher scores and in the end, a strong and good impact on SEO. Not to mention you’ll improve the user experience. You’ll need to rely on automatization and create segments, and collect behavioral data to maximize your SEO efforts.
4. Content Creation Process Has Reconfigured Its Steps
We all know that people used content creation by starting with a keyword they wanted to rank for (usually a long tail one, to get a high volume of traffic) and creating content around it. The deceiving part of this content creation process was that it started to attract a lot of thin content just for the sake of ranking high in Google, with no intention of serving the user.
The content creation process changed and now follows a more natural and more user-friendly path. Now you have to start with finding a problem and getting the answers to that through your content. Then perform a keyword search for your topic, optimize it, promote it and so on.
If a few years ago people started with the keyword, now they are beginning with the topic by looking on social media sites; forums or client’s questions, reviews, feedback, comments or support questions. There is a lot of content at the moment, and having an article that addresses a pertinent question and has answers to readers’ needs, will secure you a safe place in Google. It is a necessity. Following high rankings in Google with no value content is no longer an option.
Google trends is an option for following popular topics, based on their searches. Follow popular websites in your industry, or follow trending hashtags on Twitter.
Some other way to get ideas would be to steal the spotlight from your competitors. cogntiviveSEO Social Visibility tool has an option to see the competitors’ content that works best on each social media channel:
The new content creation process can bring you lots of benefits if you try to respond to the questions and needs of your audience, instead of following keywords to rank for with no value-added.
5. Content Marketing Will Be Written Only for Content Marketers
We are living hard times, especially in the content marketing world. Unfortunately, content marketing is starting to be addressed to content marketers. How will this affect SEO you might ask? Tremendously.
Joe Lazauskas had numerous talks about the fact that he is writing content for content marketers.
I create content about content marketing for content marketing to other content marketers. 
Joe Lazauskas Editor in Chief at Contently
The Marketoonist even made a nice illustration on the topic.
We got to the point where there is so much content written from one minute to another, that I’m sure a lot of content is rewritten in some parts. Let’s think of it this way. You go to a conference where lots of experts gather and start talking on a topic, and for sure multiple ideas will pop-up and at least 5 people will write about what was discussed. Each has a unique style, that’s for sure, but inevitably some ideas will be similar. You can’t avoid it.
On top of that, there are a lot of people who use tools for rewriting content that already exist on the web. That falls into the dark hat category. We all know that article spinning is not accepted.
If you are using this technique, you are putting your website in danger. Instead, if you’re trying to offer valuable content and write content for the content marketers, you must keep up with it. There is a high competition out here, you must have information that educates the audience and offers engaging content. Attract and retain your potential customers. You must be prepared to play in the big league. Don’t write what is already there. Make it personal and talk from your experience.
6. Context Is the New Era of SEO
A new trend is embracing the content culture and the knowledge-sharing industry. It is about the patents that talk about context and how search will change its form. The trend started with the saying “context is king”. After all the time we heard content is king, now the times changed and a new concept will rule the whole kingdom.
Google’s attention on the user intent when searching started to have a high significance because context is something beyond keywords. Now, Google is trying to focus on user intent to offer more accurate and personalized results. We discussed previously the patents that concern the context topic and we discovered the role it has and if it can impact SEO.
Through context, Google aims to show topical search results, which is very well exemplified in the next screenshot:
After we explored the patent and tested out ourselves to see how search results look like, we thought of the implications it might have on search engine optimization.
We should focus on lots of other indicators, besides keywords. We need to create a relationship between terms and concepts in content. For example, if we are writing about “Volleyball rules”, then you need to think of all the keywords and phrases that are related to your topic and include them there. Make sure you think of the users’ intent. What are they trying to find out? What are their questions? And try to offer responses in a friendly tone, depending on your topic.
The content must answer to the title. You should use synonyms of your title, and not repeat the focus keyword hundreds of times.
7. Influencer Marketing Has More Power
Influencer marketing will dominate in 2018. According to a study by Nielsen, 83% of consumers trust recommendations from their peers over advertising. People trust recommendations from individuals over brands. Another research on the same topic by NoGre, a graduate education community, says that 88% of consumers trust online recommendations as much as personal ones.
Lots of brands already use influencers for promoting their services, because influencers influence the decisions of the people who follow them. Besides that, they bring a lot of benefits, such as:
Influencers can produce more shareable content for brands; Brand-influencer relationship can be a long-lasting partnership; Influencer campaigns can spread across multiples platforms to achieve a wider range of influencers; Influencers sharing qualitative images and original content;
Gal Gadot has become the CEO (Chief Experience Officer) of Huawei; she is also the ambassador of the latest handset. She appeared in their video marketing campaigns and she published social media content from Huawei smartphone as you can see in the next screenshot:
Visual content is highly appreaciated by users and due to the type of product, they had a lot to gain from their collaboration with the actress.
Another interesting campaign we’ve discovered from Huawei was in a collaboration with the presenter of Asia Express in Romania. Asia is a place with lots of beautiful and intriguing experience and Huawei Mate 10 Pro was the great companion for taking the best shots of the show through the eyes of the presenter on Instagram. You could follow the path of the competition by following the hashtag #huaweimate10pro (and #asiaexpress).
Below you can see some screenshots:
Lots of the pictures were part of the Huawei campaign and all of them had the hashtag #huaweimate10pro.
The marketing tactic Huawei follows, by collaborating with influencers, leads to fulfilling their marketing purposes by driving traffic and sales. These examples are well-known and effective practices and they can give high flexibility to the brand to promote the product or service through an influencer. It generates quality content, and you can offer related information and accurate digital content through content curation.
SEO can have a lot to gain from the influencer marketing trend because you can create articles and content to support your campaign and explain what you did and create a story around it. Not to mention, if you have an innovative idea, you can create word-of-mouth and lots of links will “flood” your backlink profile.
8. Full Transparency for a Beter Customer Experience
The Global Trust in Advertising survey by Nielsen, developed in 2015, shows that Europe has the lowest trust rate in advertising compared with the other continents. That explains, on the other side, the reason of the GDPR existence. This change can improve people’s trust and create a better world on the web.
Below you can see the results of the research:
The EU General Data Protection Regulation (GDPR) created a lot of fuss. We are still new to this change and how it affects the website and business owners. Until 25 May 2018, all websites had to update their policy for transparency and let users know what & how their data would be used by publishers.
Lots of webmasters sent emails to users to give their consent to continue using the website. Also, when accessing the site for the first time, you had to give your consent before reading the content.
The fact is that customers expect transparency and feel safe knowing what information you are using, whom you give it to and what they can share or not. At the beginning, there might be people that will avoid doing so and search for another page, but there will be some that will update their preferences and remain, and others that won’t lose time and accept in a second.
9. Video Content Is the Most Preferred Type of Content
Video consumption has tremendously increased in volume in the last year. Here are some interesting stats to understand the dimension of the idea:
YouTube has over a billion users, almost one-third of total internet users; 87% of online marketers use video content (OutBrain); Having a video on a landing page can increase conversion by 80% (EyeView); Demo viewers of a product are 1.81x more likely to purchase than non-viewers (DMB Adobe); 51% of marketing professionals worldwide name video as the content format with the best ROI (Insivia).
And these are only a few numbers. There are lots of other studies and analyses that show video is one of the most effective and engaging types of content. Video content has become the most preferred forms of content, for sure. According to a study by Outbrain, 86% of marketers prefer video, instead of blog posts, slideshows, articles or others.
We already took advantage of this trend, as lots of other experts and brand did, by creating podcasts and learning videos for those who want to know more about SEO and marketing.
cognitiveSEO talks are interviews with experts on the industry that we tackle with on lots of ideas on how to create a better company, to increase traffic, to become better specialists and follow insights on their success story.
If you’re a Facebook user or Twitter user, then create video content there and share it with your target audience. Make sure your video has a high quality and the message is easy to understand. Look at your competitors to see what they are doing (wrong or right).
Use live videos. They are so popular right now. And the great thing about them is whenever you post a live video as a brand on Facebook, it automatically sends a notification to all of your fans that you are live and they can view your video. Take advantage of that.
Source: www.socialmediaexaminer.com
Try to talk about what interests your users. Invite them to tell what questions they have. For example, Gary Vaynerchuk’s has the “Ask Gary” live streams on Periscope regularly where he gathers 5-6k simultaneous viewers. Kindly ask them to subscribe or like the video at the end, as that is a common practice.
10. Native Advertising Is Rising Rapidly
Native advertising is known to take the lead and grow faster in the years that will come. Just like personalization had a great impact on the audience, native advertising has a higher chance to convert the viewers.
A research by Native Advertising Institute says that more publishers are adopting native advertising. 51% of them already have. In the same research, it is stated that an overwhelming number of publishers (82%) are positive toward native advertising.
All these numbers can work very well for you and can bring you revenue if you decide to use a native advertising campaign. There are platforms that can help you share high-quality content and increase the number of traffic through content amplification. Outbrain and Taboola are two examples of content distribution platforms where content sharing is very easy to implement.
A good example of a successful native advertising campaign is the one from CNN. They used a native advertising campaign that helped them increase their revenue by 60%. Create was the team that was responsible for the development, production, and delivery of all branded content for CNN International Commercial clients.
In early 2016, CNNIC established a partnership with Sharethrough, a distribution software that helps publishers manage their native content over many different platforms. Sharethrough personalized a product for CNN International Commercial which allowed it to manage its native content over all the CNN-owned platforms.
Branded content and native advertising have exploded in the last few years. It is an upward trend that other publishers are also experiencing. James Hunt Vice President Create Group, CNN International Commercial’s in-house marketing, and global brand studio
Conclusion:
Content marketing is a changing industry just like any other. We were witnesses at the video content that changed the rules of how we see content nowadays, becoming at one point of the most preferred type of content. Influencer marketing comes quickly in the forefront and if you use the right influencer and concept you have a high chance to craft great content around it and create word-of-mouth that will mean: brand awareness, more content, higher visibility, and increased traffic.
The focus will fall on the personalization, context and natural language in your articles. Everybody is looking for experiences. That’s one of the reasons why native advertising has increased so rapidly and will grow even higher. Paid advertising can be an excellent choice if you are using it for content amplification to promote various content formats you have available on your website. All editorial calendars should include content distribution.
The recommendations from our article will help you get started with making your content trend-approved. Kick your marketing approach a notch. Follow the guidelines and implement a better content strategy to achieve your marketing goals. Your content marketing efforts will pay off.
The post 10 Content Marketing Trends That Will Affect Your SEO Strategy appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.
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10 Content Marketing Trends That Will Affect Your SEO Strategy Introduction: Content Marketing should be integrated into our SEO strategies. People are searching Google for great content that matches the questions they are asking. Set up your gr... Read more
7 Reasons Why Nobody is Reading Your Content … and how to grab their attention
Introduction
This latest post by Neil Patel will give you an in-depth understanding into some of the key ingredients you need to be successful at content marketing.
Content, content, content.
It seems like content is the only thing anyone can talk about these days.
You’ve probably read post after post about how “content is king” at least a dozen times.
However, despite your best efforts, you can’t seem to see what the content hype is all about.
You write blog posts.
You create videos.
You participate in social media.
And yet, crickets.
You’re creating content, but it’s not getting you very far.
Unfortunately, creating content isn’t enough to really market your business.
If no one is engaging with what you’re producing, you’re simply wasting time, energy, and resources to clutter an already overcrowded web.
But this doesn’t mean content marketing is ineffective.
In fact, 20% of business owners believe content marketing will have the largest impact on their business in 2018.
If you’re not getting results from the content you’re creating, it typically means you’re doing something wrong.
But with a projected 16% growth rate between 2017 and 2021, content marketing isn’t something you can just hope will pass by.
If you want to market your business successfully, you need to find your errors, shape up your content, and start getting conversions.
To help you improve your content marketing strategy, here are seven of the biggest mistakes you might be making – and what you can do to turn your results around.
1. You have no strategy
Are you posting whatever you want, whenever you want?
A lot of marketers do this.
In fact, only 37% of B2B marketers have a documented content marketing strategy.
This means the majority of marketers aren’t thinking strategically about the content they’re creating.
This makes it easy for your audience to ignore whatever you’re sharing.
A content marketing strategy helps you identify what you’d like to accomplish with your content, as well as how you’re going to use your content to achieve your larger business goals.
In other words, it forces you to put intention behind your content.
At this intersection, you’re able to use the content you’ve created to bring your business plans to life.
If you’re operating without a content marketing strategy, this disconnect makes it difficult for your target audience to know what you want them to do.
However, when you create a plan, you’re putting a purpose behind your content.
Creating a content marketing plan doesn’t need to be difficult.
In fact, Content Marketing Institute outlines how you can create an effective plan in just one page by outlining your objectives, goals, metrics, and strategy.
Once this is done, you’re ready to move on to an editorial calendar.
Your editorial calendar should work hand-in-hand with the content marketing strategy you’ve created.
Here’s an example of an editorial calendar template from HubSpot.
This calendar breaks down exactly when you’re going to publish your blog post, as well as the title name, content details, and keywords you’re going to target.
It also shares which personas you’re trying to reach and what you’re going to offer them.
This kind of well thought out planning means each piece of content you upload fits within the content marketing plan you’ve established.
There are dozens of ways you can create an editorial calendar.
Quickbooks chooses to house their editorial calendar in Airtable – allowing one editor to manage over 4,000 pieces of content.
Others, like Buffer, turn to Trello … I personally, prefer Asana.
But the tool isn’t the point. The best tool is ultimately the one you can get everybody to use consistently.
2. You’re not publishing enough
When it comes to uploading content, quality beats quantity any day.
However, if you’re just posting once a month, you’re going to struggle to grab any real attention.
Consistency is key to building trust and credibility both with your audience and with search engines.
The idea is simple.
When you create more blogs posts, you’ll drive more traffic to your website.
With more traffic, you can prove to Google that you have content people want to read.
Once they understand you’re sharing valuable information, they’ll give your content a boost on their results pages – bringing in even more traffic and attention.
However, it’s easier said than done.
If you’re stuffing your website with low-quality information that your audience doesn’t care about, it doesn’t matter how frequently you post.
In fact, The Writing Cooperative found that blogging every day actually decreased their views compared to when they were posting just six times a month.
In March 2017, before their posting experiment, The Writing Cooperative was getting about 14,000 views each month.
But once they began blogging every day, views began to decrease.
The problem here is that they couldn’t continue to create high-quality content each and every day – and their readers noticed.
The key to getting attention through your content is finding the right balance between quality and quantity.
You also want to go beyond simple blog posts.
While blogging is a great way to bring traffic to your website, it doesn’t appeal to everyone.
Not everyone likes to read blog posts.
In fact, 53% of consumers said they’d like to see more videos in the future.
And with customers becoming more and more dependent on voice search and smart speakers, blogging isn’t always the most effective way to deliver content.
When you’re thinking about how often you should publish, you also want to consider what you’re publishing.
Videos can be a great way to grab attention, break down complex topics in a way that is easier for your audience to understand, or show off your products.
For example, Red Bull uses YouTube to show off the extreme sports, events, and competitions they sponsor.
With over seven million subscribers to their channel, Red Bull has one of the most popular YouTube pages out there.
Infographics are another way you can make your content more interesting for your audience, especially if you’re showing off large amounts of data or research.
In fact, over 41% of marketers said that infographics were the most engaging forms of visual content for their audience.
This ranked even higher than videos.
Infographics are insanely popular because they’re easy to skim and visual, making them ideal content for your always-busy customers and clients.
You can also expand your reach and get more attention to your content by producing podcasts.
Podcasts have been increasing in popularity over the past couple of years, with an estimated 67 million individuals listening to podcasts every month in 2017.
Repurposing written content into spoken can help you reach customers who don’t enjoy reading – expanding your audience to new individuals.
When trying to create different kinds of content, don’t be afraid to get creative.
However, you always want to think back to your target audience.
Focus on creating content that your audience will want to engage with.
3. You’re confusing content with sales pitches
Your content shouldn’t sell.
Sure, the whole purpose of marketing is to create interest in your business and drive sales.
But you can’t start out a relationship with a potential lead with a sales pitch.
Today’s customers don’t like being sold to.
That’s mainly because they don’t need to be sold to.
With the Internet at their fingertips, customers are more capable of discovering their options without ever needing to speak with a salesperson.
In fact, 60% of consumers won’t connect with a salesperson until they’ve already created a shortlist of potential purchases.
By the time they’re ready to buy, they already know more or less what they’re looking for.
This means you need to use your content to educate them – before you ever have the opportunity to connect.
Your content should be specially formatted to meet the unique needs of your buyer during every stage of their journey.
Let’s break down what that journey looks like.
First, your lead needs to become aware of your brand.
This means you need to be entertaining, engaging, or interesting enough to stand out from the piles of information already on the web.
You can do this in the form of videos, fun blog posts, educational webinars, and engaging social posts.
Next comes the consideration phase.
During consideration, your audience needs to better understand their problem, as well as their available solutions.
The content you might create for them could include product comparison videos or articles, case studies, or podcasts.
Here’s an example of a webinar from Instapage that would attract customers in the consideration phase.
During this webinar, participants learn more about how Instapage and Marketo can help lower their cost of customer acquisition, helping them determine if it’s the right solution for them.
This then brings the lead to the next stage of the buyer’s journey – the decision phase.
At this time, your lead is ready to choose which product or service is right for them.
You can encourage their decision with testimonials, product reviews, and demonstration videos.
Codeacademy uses their Stories page to share how past participants have used their skills to change their lives or careers.
These stories function the same as testimonials, allowing potential customers on the fence about purchasing to see how the decision influenced other customers’ lives.
Raphael Paulin-Daigle of SplitBase.io tells ConversionXL, “A type of social proof that works over and over again is testimonials. Whether it’s in video or written form, they’ve helped increase the conversion rate of the clients’ landing pages in every case.”
If your customer decides to buy, they’ve finally reached the delight phase of the buyer’s journey.
Here, they’ve already purchased, but you want to use your content to encourage them to buy again.
You can do this with newsletters, training webinars, or customer satisfaction surveys.
The Hubspot Academy is an example of content that reaches customers who have entered the delight phase of the buyer’s journey.
By offering training and certifications, Hubspot stays in touch with customers while providing content that can improve their experience as a customer.
Notice how none of these content forms include a sales pitch.
Instead, during each step of the way, the focus is on the customer and helping them find the right solution to their problem.
When your audience feels like you’re helping them, they’ll be more inclined to engage with your content.
4. You don’t know your audience
When you create a piece of content, do you know who you ultimately want to engage with it?
You’re probably thinking “customers.”
Unfortunately, just trying to attract anyone with a credit card isn’t going to get you great results.
With the mass amounts of content and information on the Internet, customers can find content that speaks directly to them – no matter how niche that might be.
To get attention, you need to find your audience and create content just for them.
When you focus your content, you might be narrowing down your audience pool, but you’re making deeper connections.
This can help you see real growth from your content.
Let’s take a look at how Modernweb used a hyper-targeted content strategy to bring in 10,000 visitors in just three weeks.
They started by defining their “who.”
And they got specific.
They came to the conclusion that they would be writing for “technology executives inside of enterprise companies.”
While they had clients who owned startups and small businesses, they weren’t their ideal client. So, they weren’t an area of focus.
Next, they dove into understanding the day-to-day pain points that those individuals experience.
Finally, based on the audience and pain points they established, they created a content plan that addressed those needs.
In this case, Modernweb decided they’d focus on sharing stories from enterprise businesses who had recently switched from older to newer frameworks.
They identified their audience, understood what they were struggling with, then presented them with content that explained how similar individuals handled the same problem.
In just three weeks, their web traffic saw a major jump.
Just from getting to know their audience, they were able to bring more unique visitors to their website and keep them engaged for an average of 9 minutes.
There are a few different ways you can begin to replicate Modernweb’s results.
First, create a buyer persona.
A buyer persona walks you through who your ideal client is.
It breaks down exactly who they are, what problems they experience, and what kinds of solutions they might be looking for.
You can go deeper into your buyer persona to explain things like what they do each day, what kind of education level they have, or what they might do in their spare time.
The more detailed you can get with your buyer persona, the more targeted you can make your content.
If you have a wide range of products or services, you may also want to create multiple personas.
While both John and Sandy have similar needs, they have different goals and challenges – meaning they’ll need to be targeted differently.
This can ensure that each of your audience members is well represented.
Next, pay attention to what they’re doing on social.
Monitoring your customer’s social activity can give you insights into the problems they’re facing, the solutions they may want, and what questions they may have.
You can then use this information to refine your content and guarantee you’re creating something they care about.
Check out the questions they’re asking on traditional platforms like Facebook or Twitter, but also dive into question sites or forums like Quora and Reddit.
Users are constantly jumping on to ask questions about paying off debt, how to properly invest, or get advice on what to do in credit scams.
Knowing the real-life struggles your audience is facing can help you adjust and refine your content strategy to truly fit their needs.
Both of these pages can give you a great jumping off point for creating new content.
Finally, participate in conversations with your audience.
Get involved in Twitter Chats or Facebook Groups where your audience is hanging out.
As you become familiar with the conversations they’re engaging with, you can refine your messaging and topics to better suit their needs and preferences.
5. Your voice isn’t genuine
Customers want to purchase from companies they believe they can trust.
In fact, the top quality that customers look for in a brand is honesty, followed by friendliness and helpfulness.
However, if it seems like you’re just putting on a persona for sales, they’re going to be hesitant to connect.
When creating your brand voice, it needs to connect who your brand is with who your audience thinks your brand should be.
Let’s consider this graph for a second.
Snarkiness is the last thing that customers what when it comes to brands on social media.
However, when we look at brands like Wendy’s and MoonPie, their attitude gets them hundreds of thousands of engagements.
So, what’s going on here?
Both Wendy’s and MoonPie have made it their brand persona to be snarky, witty, and sarcastic on social.
It’s who they are – and that’s why it works.
They’re not pretending to have an attitude just for attention.
It’s a unique indicator of their content, allowing them to create a reputation that makes customers want to connect.
Check out this quote from Juntae Delane, Founder of Digital Branding Institute.
According to Juntae, a brand’s voice needs to go beyond simple industry jargon and bland business tones.
Instead, it needs to match with the customer’s needs and provide a human element to the brand.
You can build your brand voice off the buyer persona you’ve created.
Based on your buyer persona, get familiar with the kind of language, tone, or colloquialisms your audience may be using.
Check out how they speak on their own social media platforms.
Then, take a look at the competitors or other brands they’re engaging with.
Once you’re familiar with the way they communicate, create a storyboard for your voice.
Think of your brand as a unique individual.
Outline what your brand likes, what they don’t like, how they perceive themselves, and how they want to be perceived by others.
You’ll also want to dig deeper to consider larger ideas that might not have any direct influence on your brand.
Today’s customers are expecting brands to be more than just a business.
For example, 65% of consumers believe it’s important for brands to take a stand on social or political issues.
By becoming a part of important conversations and debates, brands can refine their voice and make their opinions and beliefs more well known.
While it’s impossible to prepare for every kind of hurdle or backlash your brand may experience, knowing where your brand falls in these situations can help you create consistent messaging through your content.
6. You’re not promoting
Remember when Beyonce released a surprise album without any marketing?
In three days, she sold almost 830,000 albums.
It was impressive.
However, if you’re trying to use this tactic to promote your content, you’re in for a rude awakening.
Unfortunately, you’re not Beyonce.
And that means you need to promote.
Proper content promotion is really the key to getting attention to your content.
If you’re simply posting links to your latest blog post on your Twitter account, you’re probably going to get ignored.
Take a look at this Tweet from user Vic Maine.
It’s just a link, featuring no context, hashtags, or other interesting information that might entice the reader to engage.
So, it’s not really surprising to see it hasn’t started any conversations or gotten any traction.
However, you can refine your promotion strategy to include email marketing, social, forums, and influencer marketing to improve your results.
First, let’s take a look at social.
Companies have been promoting their content on social for years.
However, the way you should promote and where you should promote is always changing.
Just one shift to the network’s algorithm or design (or even a negative post from an influencer) and your entire promotion strategy might be turned upside down.
Take a look at Facebook, for example.
After changing their algorithm, many brands reported a drop in organic reach.
However, you can work around this algorithm shift by either paying to promote your content or creating content that your audience wants to engage with.
Check out this breakdown Buffer created of important signals that can influence your ranking on Facebook.
As you can see, some of the most important factors of what gets ranked depends on how users are interacting with the post.
This means you want to focus more on creating content that individuals want to engage with, rather than strictly shock-value content.
You should also make your content easy for your readers or viewers to share your content on their own.
Within blog posts, including “Click to Tweet” bars or share buttons can help encourage visitors to share the content with their friends or family – helping to improve your reach.
Content Marketing Institute frequently uses Click to Tweet bars to make it easier for their readers to share their content.
You can also use more targeted marketing approaches to help reach your audience, such as email marketing.
When you properly segment your email lists, you can share your content with individuals you already know are interested in what you’re sharing.
Take a look at the results MailChimp found for campaigns segmented by interest groups.
By sending specific content to your audience members based on their interests, you can dramatically improve your campaign results.
7. Your content isn’t properly optimized
Promoting your content is just one side of the coin.
To truly bring attention to what you produce, you want your audience to be able to find what you’re creating.
This means it needs to be properly optimized.
Each piece of content should comply with your greater SEO strategy.
This means going beyond just creating content that your audience wants to read or engage with.
Keywords should be factored into each piece of content you create.
By finding words or phrases that your audience is actually searching online, you can increase your chances of them finding you.
The Keyword Planner from AdWords is one way you can find new keyword opportunities.
You want to find keywords that are high in average monthly searches but low in competition.
Don’t simply guess at what you think your audience wants.
You also want to make sure your content is properly formatted.
Your titles and heading should be strong and capable of standing on their own.
According to CopyBlogger, 8 in 10 individuals will read a headline – but only 2 in 10 will read the rest.
This means you need to create headlines that your audience can’t resist.
The CoSchedule Headline Analyzer is one tool you can use to improve your headlines.
The tool analyzes your word balance to give you an overall score out of 100.
It also provides you with insights on length, sentiment, and even guesses which keywords it believes you’re targeting.
This can help you test the strength of your headlines before you post, saving you trouble and guaranteeing higher results.
But blog content isn’t the only thing you need to optimize.
You also want to make sure your videos, infographics, and images are optimized appropriately.
To optimize your videos on YouTube, start with an optimized title that describes the video and includes the keyword you’re trying to rank for.
This isn’t too much different than writing blog titles.
However, you also want to tag your videos appropriately and write a full description.
Your video description lets the YouTube algorithm know what your video is about.
Images are another area you’ll want to ensure are properly optimized.
First, make sure you’re using high-quality images that are the appropriate size for where they’re being placed.
This can help improve your page load time to keep visitors happy.
You can use a compressor tool to change the size of your image without hurting the quality.
You’ll also want to place the keyword you’re trying to target in the file name.
Because Google can’t actually see what your image is, it’s your responsibility to tell them.
Use captions, alt text, and title text to give Google a better understanding of the image you’re sharing.
Conclusion
In today’s digital age, you can’t afford to create content that is easily ignored.
However, it takes time to craft messaging that your audience will want to engage with.
Keep these seven tips in mind the next time you create content.
What tips or tricks have you found that improve your content-creation process?
About the Author: Neil Patel is the co-founder of Neil Patel Digital.
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7 Reasons Why Nobody is Reading Your Content ... and how to grab their attention Introduction This latest post by Neil Patel will give you an in-depth understanding into some of the key ingredients you need to be successful at content marketing.... Read more![How to Measure Your Content Marketing Efforts [Infographic]](https://imsuccess.me/wp-content/uploads/shutterstock_4330029221530619817-190x122.jpg)
Contrary to what you might hear, content is still king in the marketing space.
An effective content marketing strategy can increase your website visitors, engage your buyer personas, and help your company build a following around your thought leadership in an industry.
Still, it’s not as easy as posting a few blogs and landing pages.
You need to be strategic and use data to gain that extra edge.
In order to generate the results you’re looking for from content marketing, you need to know how to measure how your strategy performs.
Luckily, Brandpoint created an infographic to help marketers effectively measure and improve their content marketing strategy.
From the first website visit to contacting sales, Brandpoint gives you tips to engage your persona in each stage of the buyer’s journey.
Take a look at some of the key items to look out for as you evaluate your own content marketing strategy:
Measuring Content Marketing in the Awareness Stage
When evaluating your content, take a look at your top-of-the-funnel blogs. These are likely geared toward the persona’s pain point; helping them diagnose their issue.
To measure your content in the awareness stage, ask the following questions:
Is your content ranking higher in search engines? Looking at historical data, are you ranking higher than you previously were? Have your overall impressions from search engines grown over time? This is a sign that you’re generating interest, have a solid keyword strategy, and Google views your content as high-quality and competitive. How much of your web traffic is coming from first-time visitors? If your strategy is effective, you’ll see growth in this area. It’s a key indicator that you’re generating interest in an audience who found you through outside sources. Have your social media metrics been improving? Increased social media likes, shares, or followers shows that your audience finds your content valuable, and is interested in receiving more updates.
Measuring Content in the Consideration Stage
Looking at your middle-of-the-funnel content, you’ll want to evaluate not only how many people are reading your content, but how it’s helping them move on to the next stage of the buyer’s journey.
Content types in the consideration stage can include case studies, eBooks, whitepapers, etc. – anything that can get prospects to identify your product as a potential solution to their pain point and become further engaged with your brand.
If you have effective content in this stage, you’ll see the following results:
Increased total page views – This metric is a sign that visitors are not only reading your blog, but they’re exploring other parts of the website to learn more about specific service offerings. Lower bounce rates & higher overall time on the website – Similar to the metric above, this is a sign that your visitors are finding your content valuable and are spending more time digging through what your content has to offer. Content Downloads – Generating leads isn’t as easy as it once was. If someone is downloading your content, it’s a sign that they’ve found the information on your blog so valuable, they’re willing to submit their email address to get even more insight. Measuring Content in the Decision Stage
The ultimate goal of your content marketing efforts should be to turn visitors into customers. Your content strategy, coupled with other marketing tactics, should guide your persona down the sales funnel to complete an action.
If your content strategy is effective in this stage, you’ll see the following results.
Replies to marketing or sales emails A sales conversation takes place Increase in number of MQLs and SQLs
To learn more about these metrics, check out the full infographic from Brandpoint below:
Read more: impactbnd.com
Contrary to what you might hear, content is still king in the marketing space. An effective content marketing strategy can increase your website visitors, engage your buyer personas, and help your company build a following around your thought le... Read more
More people are using Google on mobile phones than on desktop computers. ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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0:30 Today I’m going to share with you how to generate more search traffic from mobile devices.
1:00 #1 Tip to Skyrocket Mobile Organic Search Traffic
The first tip I have for you guys when it comes to optimizing your site for a mobile search is creating a responsive design.
1:30 #2 Tip to Skyrocket Mobile Organic Search Traffic
The second tip I have for you is to make sure your website loads super fast. I don’t care if someone has an LTE phone or it’s 4G, or 50G comes out; still, you could be in an area that doesn’t have the best reception, so it takes longer to load web pages and other websites or web apps.
2:15 #3 Tip to Skyrocket Mobile Organic Search Traffic
The third tip I have for you and this kind of goes with making sure your website loads fast is leveraging the Google AMP framework. The Google AMP or the A-M-P structure ensures that your website is super user-friendly for mobile devices.
3:20 #4 Tip to Skyrocket Mobile Organic Search Traffic
The next tip I have for you is to make sure your header image is small. If your header’s large, mobile devices aren’t that big of a screen.
3:30 #5 Tip to Skyrocket Mobile Organic Search Traffic
The last tip I have for you because Google has a mobile-first index, you want to make sure you’re showing them everything.
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More people are using Google on mobile phones than on desktop computers. ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com... Read more
We share a success story from one of our students of https://incomeschool.com/project24 who is earning $100/day already and his website is just 6 months old. If you’ve been looking for a review of Project 24, this is it!
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We share a success story from one of our students of https://incomeschool.com/project24 who is earning $100/day already and his website is just 6 months old. If you've been looking for a review of Project 24, this is it!Read more: youtube.com Read more
