Do you know that almost half of ALL people in the world now use social media?
That’s a lot of people when you think about it, and that’s not even one of the super awesome 25 social media marketing stats to turbocharge your engagement I’m going to share with you today.
And technically, there’s more than 25 of them.
Like this freebie ↓
45% of people globally use social media in one form in another. That’s 3,480,000,000 people or, if that’s far too many zeros to count, 3.48 billion people.
*There are 7.7 billion people on the planet and counting.
As a blogger, business or marketer, you now have the potential to reach more potential readers, customers, subscribers than ever before — actual billions of them — using social media, but you can only reach and engage with those people by better understanding the platforms you’re using and the people that are using them.
Here’s a very helpful piece of advice: if you feel overwhelmed by ALL of the social networks, don’t be afraid to pick one at a time to learn and focus on. Switching from a stat to an idiom …
“Walk before one can run.”
You’re more likely to fall at the very first engagement-building hurdle if you try to spin too many plates at once and don’t understand what you’re doing with them.
Set an achievable goal, such as learning how to understand and BEST use the individual platforms, one by one. Once you’ve done that, juggling multiple platforms at the same time won’t be such a tough challenge.
These social media statistics are absolutely going to help you do just that!
Overall social media statistics
1 – 67% of the UK use social media.
That 67% works out to roughly 45,000,000 — 45 million people.
In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite.
There are a lot of people — potential customers, clients or readers — to gain from creating a successful social media strategy, but you’ll need to stand out in order to do it.
It was estimated that close to 90% of businesses in the US are using social media, in some form or another, to promote or boost sales in 2019; and that figure is set to rise as more and more people jump on the bandwagon.
2 – Facebook, Facebook Messenger, and YouTube are the top 3 networks for every age group globally.
If you’re a blog/business trying to reach the maximum amount of people, across a number of age ranges, around the world, it would make sense to focus on Facebook, Facebook Messenger, and/or YouTube to help get your message across.
In theory, you’ll have the opportunity to reach more people than on other social platforms – Instagram, Pinterest, TikTok, etc.
Facebook Messenger is actually a VERY helpful little tool to keep in touch with consumers and readers, although it has been estimated that only around 30% of businesses are utilising it.
The service allows brands to connect with their customers or clients, on a one-to-one and more personal basis than other types of communication, such as email.
For consumers, using Facebook Messenger to chat to a business runs along the same comfortable lines as using the platform to have a chat with their friends — and that approachability really appeals to consumers in a world where the personal touch has all but disappeared.
3 – The social platform with the longest post lifespan is Pinterest.
An MtoM Consulting study used data from a range of sources to discover that the best social network for post longevity is Pinterest.
Pins on the image-based platform can pick up speed days, weeks, months, and even years after they were first published; and with tools such as Tailwind’s SmartLoop, you’ve got a higher chance than ever before of making it big.
For maximum results, make a point of using hashtags, keywords, or both in your pin descriptions to make them search engine optimised and easily accessible. Don’t forget to create multiple pins per blog post too, and make sure they’re pinned to all of your relevant boards — including group boards!
4 – 33% of beauty product consumers make their purchases after seeing positive comments on social media.
And that’s just ONE niche proving just how effective social media (and a positive message) can be. The same study, released by Global Web Index, also showed that 37% of beauty consumers go on to buy something after seeing an advertisement about it on social media.
People ARE swayed by the things they see and read on Facebook, Instagram, Twitter, and other social platforms, and that’s why businesses (not just in the beauty and skincare industry) are choosing digital marketing over more conventional methods — taking out a magazine advertisement, throwing an announcement in the local paper, or even advertising on TV and radio.
The ad returns outweigh the cost when a social strategy is run the right way.
5 – Digital advertising in the US is expected to reach almost $130 BILLION.
That’s right, American businesses are spending a LOT of money on social media and other forms of digital marketing. They’re also spending a lot less on those conventional methods I mentioned before.
The same study, from eMarketer, revealed that TV advertising had declined at a faster speed than anticipated, allowing digital advertising to take the top spot and make up almost 55% of all media advertising spending.
Paid advertisements and sponsored posts on sites like Instagram and Facebook are working to increase brand awareness, boost sales, and rocket reader numbers. Bloggers can use these features too.
Pop £5 or £10 on a Facebook boosted post and you’ll soon see how many extra impressions and reads your blog has the potential to rack up.
It’s time to start seriously thinking about your blog as a business … and using all the promotional tools that businesses do.
6 – Facebook is home to 2.41 billion regular users.
I don’t mean to bring up *that* bad press situation that Facebook had going on, but we do need to discuss it for just a moment. Even with all of that bad press, Facebook is still growing and gaining more users than ever before.
And that’s despite so many people declaring they’re coming off the social network for good! (The social media temper tantrum that we all have at least once or twice in our lives!)
The moral of this story? Facebook is DEFINITELY worth investing some time [and money] into, particularly if you’re interested in targeting the following age ranges … ↓
7 – 86% of US adults and 79% of UK adults (aged 18+) with online access use Facebook.
According to We Are Flint.
It’s good to know what age range your target audience is so that you can craft your social media strategy to better suit them.
It is unlikely that a brand would use the same kind of language to appeal to a younger, more on-trend audience as it would to target older and more mature customers. You can say the same for images, campaign messages, and even the actual social media platform used for those campaigns.
The same study revealed that Twitter was only used by 11% of 75+ year olds in the UK, so it wouldn’t be the best demographic for a brand looking to appeal to that market.
The trick to appeal to your audience … is to know your audience.
If you have a Facebook business page for your business/blog, you can access your own Facebook analytics to see where all of your traffic comes from — and what kind of people are checking you out.
If you’re attracting the WRONG people — wrong age, location, interests, etc. you can tweak your strategy so that you appeal more to your target demographics.
8 – 85% of all Facebook videos are watched silently.
… According to a study by Digiday, and backed up by various studies and sources since the stat’s initial reveal in 2016.
If people are silently watching your videos, any important spoken words are going to be missed. This is why you should be looking into the idea of adding subtitles to your videos before or during the upload process.
There are a number of ways to do this. Some of the platforms even offer this service. Youtube, for example, gives you the opportunity to add subtitles/closed captioning, both manually and automatically, during the upload process.
You can also add captions to Facebook videos using SubRip files, or once the video has finished processing you can add automatically-generated captions. It’s best to review and edit these before hitting the publish button *just in case* the speech-to-text software mixes up or misunderstands any of your words.
In-app editing features can often give you the chance to add basic text to your video, such as with Instagram stories. There are various downloadable (and free) applications that will also allow you to add captions to videos before uploading them to Facebook, Twitter, Instagram, etc.
9 – 70% of all American mobile internet users admitted to using mobile messenger services, such as Facebook Messenger, regularly.
… According to Hootsuite and We Are Social.
Facebook messenger is also the #1 mobile app in the US, in terms of number of downloads, with Instagram coming at #2, Snapchat at #3, and the Facebook app itself at #4. This by itself proves a point – even people who don’t use Facebook on a mobile device may still use the Facebook messenger service.
What does this mean for you?
If you’re a blogger or business on Facebook, you should absolutely make use of the messenger tools that are available. Businesses are starting to use the Messenger service, alongside others, to “push through” advertisements, rather than reserving them for in-feed slots and paid advertisements.
Perhaps a “new blog post” shoutout through Facebook Messenger will be something we’ll see a lot in the future?
10 – 53% of consumers are more likely to buy when they can contact the business personally and directly — such as with Facebook Messenger.
In fact, Facebook revealed some pretty surprising statistics about companies/businesses using their Messenger service, giving you some idea of just how valuable it is.
The food delivery service, Just Eat UK, reported that 27% of their customers went on to make a food order within a week after using Messenger for queries.
Being able to directly communicate with your audience, whether they’re consumers, clients, or readers, gets you one step closer to them … and one step closer to understanding what they want.
When you know what your audience wants (or doesn’t want), you can give them it (or not), making you more popular and your account much more engaged.
This statistic is particularly important for bloggers relying on affiliate marketing to generate income. Speaking from personal experience, consumers are more likely to click on an affiliate link and buy a product or service when they have the opportunity to ask you more questions/opinions directly.
Readers have even asked me – on Facebook messenger – if I have a discount code or affiliate link that they can buy through, to say thank you.
11 – 58% of US and 62% of UK 18-24 year olds use Twitter.
… According to a We Are Flint study.
The best way to engage with those 18-24 year olds is to read what they’re saying, actually get involved with conversations that you feel you have an opinion on or can offer information for, and respond to the ones that reach out to you.
As mentioned in 6 Effective Ways To Brand Yourself On Social Media, you need to put the “social in social media” and you can do this by commenting, liking, following, responding, and more.
That last one — responding to those who reach out to you — is very important. It might come across as a little rude if you don’t; those not getting a response from you are likely to feel unhappy about it and won’t bother in future.
That’ll reduce your engagement overall, in case that wasn’t obvious … exactly the opposite of what you’re trying to achieve.
You can’t just throw a bunch of tweets out there and hope for the best, either; you actually need to include yourself into conversations. Invite yourself in! Just start talking to people – answering their questions, giving opinions when it’s asked for, etc. That’s really all it takes to get started.
Twitter is a very conversational platform, perhaps one of the most social of them all. You should make the most of that.
To see the last 14 Social Media Marketing Statistics … continue reading this article
Read more: bloggingwizard.com
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